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Dyrdek Machine and our portfolio companies.

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Black Feather is a premium American whiskey company that is welcoming, but full of fire. The company's whisky, American bourbon is an all occasions, great-tasting, hardworking, premium, understated whiskey, enabling whiskey drinker to enjoy a great whisky which is easily accessible.

The Dyrdek Machine is a one of a kind venture studio that is passionate about building brands. We design businesses with a systematic approach that connects foundational principles we believe all profitable and sustainable brands possess. Our primary focus is building, investing, and advising ventures in media and consumer products.

Lusso Cloud is a footwear company that manufactures and sells luxury footwear. The company specializes in luxury slip-on sneakers and slippers. Lusso Cloud was founded in 2020 by Chris Noyes, Jon Buscemi, and Robert Dyrdek.

MindRight is the world’s first Good Mood-focused nutritional platform.

9 jobs

Momentous is a nutritional supplement company that provides performance products. With products designed by NFL, NBA, and NHL human performance experts, Momentous has leveraged the best knowledge in sports in order to deliver innovative products that only use high-quality ingredients, absolutely no fillers, are certified safe, and taste phenomenal. Founded in 2016 by Matt Wan and Rob Dyrdek, and is based in Palo Alto, California.

Outstanding Foods is a plant-based foods company that specializes in the fields of consumer goods, beverages, and snack foods. Their products contain pure, wholesome ingredients combined with proprietary chef-crafted methods. It was founded in 2016 and headquartered in Venice, California.

Saint Midas is a recently founded affordable luxury brand focusing on jewelry and accessories. Having proved the concept in 2017, this brand officially launched in 2018 with a focus on influencer and trend based marketing, and an omni-channel distribution strategy.

Founded by professional skateboarder Rob Dyrdek in 2010, Street League Skateboarding (SLS) was created to foster growth, popularity, and acceptance of street skateboarding worldwide. SLS has since evolved to become a platform that serves to excite the skateboarding community, educate both the avid and casual fans, and empower communities through its very own SLS Foundation. Fans may now tune in live to any SLS events via ETN, the only digital OTT network with authenticity at its core, by downloading the ETN app on IOS or Android, or by visiting For more information on SLS and its upcoming events, please visit

Founded in 2013, Super Jacket Productions is an all-media production company that specializes in creating uniquely entertaining content with some of the world’s most magnetic personalities. Building upon the success of shows such as Ridiculousness, Fantasy Factory, and Rob & Big, Super Jacket continues to apply their distinct comedic sensibility to highly repeatable formats alongside these captivating individuals. For further information about Super Jacket Productions, please visit

7 jobs

WhereTo is a venture backed startup that inspires and empowers today’s corporate travelers with an AI-based travel experience. We are a team of engineers, artists, and entrepreneurs re-imagining corporate travel from our HQ in San Francisco. Our commitment to innovation has attracted partnerships with Fortune 100 companies and won us accolades in TechCrunch, Life Hacker, and more. WhereTo leverages proprietary artificial intelligence to balance dozens of factors, including company policy, in order to recommend the optimal hotel, flight, or car for a given trip. Ultimately WhereTo is enabling enterprises to save an average of 30% on their travel expenditures, while reimagining the corporate travel experience.